Friday, December 9, 2011

H&M’s Virtual Models: Smart Move?

Are virtual models different from mannequins?
 
Clothing retailer H&M has been receiving criticism for creating computer-generated bodies to model the store’s swimwear and lingerie on its website.
 
The virtual figures had real models’ heads digitally attached in post-production, which gave the image a very realistic human appearance.
A major issue is that H&M is doing this and not making a disclaimer, essentially trying to pass off this digital body as a real one. Jennifer Ward, a rep for H&M, told Fox News, “The virtual mannequins are used in the same way as we use mannequins in our stores for ladies wear and menswear,” meaning that they're just for displaying garments and are not meant to represent actual people.

Anyone have a problem with this??

No comments:

Post a Comment