People often ask me, “What does a public relations professional actually do?”
To start off, a public relations professional serves as an advocate for clients looking to build and maintain positive relationships with the public. Their clients may include businesses, nonprofit organizations, the government, an individual, universities, hospitals, and other groups
Another way of looking at public relations professionals is thinking about them as image shapers. It is the job of the public relations professional to generate positive publicity for their client and enhance their reputation.
In order to make this possible is it vital for public relations professionals to create strong, lasting relationships with journalists and other members of the mass media. This allows for the best coverage and placement for their clients, which allows for greater awareness.
